Brand Messaging
Qohash's brand voice, key messaging, and communication guidelines to ensure cohesive brand communications
Core
Mission
Our mission is to protect the world's most sensitive data by providing advanced data security solutions that identify, monitor, and safeguard critical information.
Vision
We envision a world where organizations can confidently manage and protect their sensitive data, enabling innovation and growth while maintaining the highest standards of privacy and security.
Brand Values
Mission focus
We're here to protect the world's most sensitive data and create a safer digital future. We believe this mission takes precedence over anything else – and that failure isn't an option.
Pursuit of excellence
Data security companies that aren't constantly improving every aspect of what they mean by "excellent" should not exist.
Resilience
Security is a marathon without any finish line. Our customers and employees must have the support they need to do hard work with reliable consistency.
Embracing conflict
We always treat others with respect, but we're in data security, not diplomacy. To reach consensus and problem-solve quickly, it's important to communicate honestly and courageously.
Accountability
You don't create trust with magical thinking. You don't further it by pointing fingers at others. You win it over time by making good on your promises while owning up to mistakes.
Company Boilerplate
Qohash develops advanced data security solutions designed to help organizations identify, monitor, and protect sensitive information with precision. Our platform addresses critical gaps in data security, privacy, and compliance by providing clear visibility into high-risk data and delivering actionable insights to reduce exposure and support informed decision-making. By combining advanced analytics with automated policy enforcement, Qohash's solutions proactively identify and remediate risks across on-premises, cloud, and hybrid environments. With operations in the U.S. and Canada, Qohash's mission is to protect the world's most sensitive data—ensuring enterprises maintain a strong security posture and remain compliant with evolving regulations. Learn more about how Qohash can provide visibility and control over your sensitive data at qohash.com.
Positioning
General guidelines
- Always consider “how” the customer sees the benefit. This brings clarity to every statement.
- Congruence is key to creating an implicit trust with customers.
- Always emphasize our unique approach to data security
- Highlight the precision and effectiveness of our solutions
- Stress the importance of proactive risk management
- Emphasize our expertise in unstructured data protection
- Showcase our ability to work across various industries and environments
Statement
Qohash rapidly discovers, tracks and secures sensitive data in high-risk files. We uncover risk in unstructured data, pinpoint sensitive data at scale and proactively remediate risk with precision. Optimized for a short time-to-value, we deliver actionable insights that help organizations mitigate risk.
Voice
Brand personality
Qohash is precise, purpose-built, and action-focused. We bring clarity to complexity by helping organizations focus on what matters most: high-likelihood, high-risk sensitive data. Our technology cuts through the noise to surface actionable insights, driving faster, smarter decisions. We operate with precision and purpose, offering unmatched control by scanning securely at the source. Our future-proof approach delivers speed, security, and cost-efficiency without compromise.
Focus areas
- Unstructured data
- High-risk files
- Actionable insights
- Granular risk tracking
- Agent-first
Do's and Don'ts
What Qohash’s brand voice isn’t
- Dull/Unremarkable
- Cold/Computerese
- Passive
- Long-winded
- Cynical/Scoffing
- Cutthroat
- Attention-craving
- Cryptic
What Qohash’s brand voice is
- Clear
- Compelling
- Credible
- Concise
- Respectful but direct
- Sharp
- Confident
- Inspiring of trust
Brand Examples
Visibility and control
over sensitive data
Qohash rapidly discovers, tracks and secures unstructured data, providing complete visibility into high-risk data sources.
Rapid and measurable
risk reduction
Qohash is optimized for a short time to value, delivering actionable insights fast by addressing high-risk files and reducing noise.
Strategic and
predictable cost control
Qohash operates on an all-inclusive, flat-rated cost model, providing full visibility across your environment, with no limits or upsells.
Data element-level search
Qostodian links every piece of sensitive data to a specific person, data source and file - providing a full risk inventory.
Scan data where it lives
Qostodian scans files at rest directly where they reside, eliminating movement risks and enabling immediate response.
Granular risk attribution
Qostodian delivers precise data
insights - tracking sensitive data,
ownership, access, and propagation.
Fast and actionable
data discovery
Recon discovers and classifies sensitive data elements up to 50x faster than alternatives.
Straightforward
visibility into risky data
Recon’s scanning engine supports
every file type with no size limits.
On-premises
data discovery
Recon delivers on speed, accuracy, and explainability - without internet dependency.