Visual Identity

Qohash's visual identity guidelines, including logos, branding use, and partner branding guidance

Qohash Brand Logos

Qohash Primary Logo

Qostodian Brand Logos

Qostodian Primary Logo

Qostodian Recon Brand Logos

Qostodian Recon Primary Logo

Branding Use & Legibility

Logo Clear Space

Logo Clear Space Guide showing minimum spacing requirements around the Qohash logo mark

Proper Logo Use

Example of improper logo usage - Do not place the logo on busy backgrounds.

Do not place the logo on busy backgrounds.

Example of improper logo usage - Do not place the logo over poor contrasting backgrounds.

Do not place the logo over poor contrasting backgrounds.

Example of improper logo usage - Do not outline or add effects to the logo (shadows, glows, etc).

Do not outline or add effects to the logo (shadows, glows, etc).

Example of improper logo usage - Do not stretch, disproportionally resize or rotate the logo.

Do not stretch, disproportionally resize or rotate the logo.

Example of improper logo usage - Do not use the logo in a sentence or as a letter.

Do not use the logo in a sentence or as a letter.

Example of improper logo usage - Do not use the logo to make new objects or shapes.

Do not use the logo to make new objects or shapes.

Minimum Logo Sizing

Qohash Logo Minimum Size

All Qohash logos should be a minimum of 24px high for web applications or a minimum of 0.195" high for print applications

Qohash Mark Minimum Size

The Qohash mark should be a minimum of 24px high for web applications or a minimum of 0.195" high for print applications

Partner Branding Guidance

Colour Palette

Brand Highlight

Qohash green should be used sparingly, not exceeding 5% of the total design area, to maintain visual hierarchy and brand recognition.

Qohash Green

Hex: #8FD65B

CMYK: (33.18%, 0.00%, 57.48%, 16.08%)

Neutral Colors

Neutral - 50

Hex: #FAFAFA

CMYK: (0.00%, 0.00%, 0.00%, 1.96%)

Neutral - 100

Hex: #EDEDED

CMYK: (0.00%, 0.00%, 0.00%, 7.06%)

Neutral - 200

Hex: #D6D6D6

CMYK: (0.00%, 0.00%, 0.00%, 16.08%)

Neutral - 300

Hex: #BFBFBF

CMYK: (0.00%, 0.00%, 0.00%, 25.10%)

Neutral - 400

Hex: #A8A8A8

CMYK: (0.00%, 0.00%, 0.00%, 34.12%)

Neutral - 500

Hex: #929292

CMYK: (0.00%, 0.00%, 0.00%, 42.75%)

Neutral - 600

Hex: #787878

CMYK: (0.00%, 0.00%, 0.00%, 52.94%)

Neutral - 700

Hex: #5E5E5E

CMYK: (0.00%, 0.00%, 0.00%, 63.14%)

Neutral - 800

Hex: #454545

CMYK: (0.00%, 0.00%, 0.00%, 72.94%)

Neutral - 900

Hex: #292929

CMYK: (0.00%, 0.00%, 0.00%, 83.92%)

Neutral - 950

Hex: #1C1C1C

CMYK: (0.00%, 0.00%, 0.00%, 89.02%)

Logo and Partner Lockup

Logo and Partner Lockup Example

Co-marketing Examples

Co-marketing Example 1Co-marketing Example 2